BusinessWeek is carrying this "eye-opener" article:
Inspired by this marvelous promise, Schendler took a job in 1999 at Aspen Skiing Co., becoming one of the first of a new breed: the in-house "corporate sustainability" advocate. Eight years later, it takes him six hours crisscrossing the Aspen region by car and foot to show a visitor some of the ways he has helped the posh, 800-employee resort blunt its contribution to global warming. Schendler, 37, a tanned and muscular mountain climber, clambers atop a storage shed to point out sleek solar panels on an employee-housing rooftop. He hikes down a stony slope for a view of the resort's miniature power plant, fueled by the rushing waters of a mountain creek. The company features its environmental credentials in its marketing and has decorated its headquarters with green trophies and plaques. Last year Time honored Schendler as a "Climate Crusader" in an article accompanied by a half-page photo of the jut-jawed executive standing amid snow-covered evergreens.
But at the end of this arid late-summer afternoon, Schendler is feeling anything but triumphant. He pulls a company sedan to the side of a dirt road and turns off the motor. "Who are we kidding?" he says, finally. Despite all his exertions, the resort's greenhouse-gas emissions continue to creep up year after year. More vacationers mean larger lodgings burning more power. Warmer winters require tons of additional artificial snow, another energy drain. "I've succeeded in doing a lot of sexy projects yet utterly failed in what I set out to do," Schendler says. "How do you really green your company? It's almost f------ impossible."
For one, I am glad that we are entering the "Really Ethical Discussions". I have been back from Africa and was telling my Project member just today this afternoon during lunch, a Principal at one college out there who happens to study here in Holland. He, among other students from all over the world are here in Holland to study about "Power Enginering" and have to find ways to generate alternative power resources.
"I wish we also had load-shedding here, I wish we could also have those power plugs with on-off switch,...." It is certainly not a wishful thinking BUT it surely tells us that we are still not taking it seriously enough!. We, as humans are faced with some really serious issue this time around! It scares me, does it really scare you?
Read BW article, it should really shake you up.