Eventually it all comes down to cash and selling power. VMware has been having trouble selling purely because it just doesn't have the kind of DNA and animals in their shops who are as capable of selling the products for recessionary times. Of course, you can sell when the times are good. You can also sell when people are in dire need to replace hardware and want to cut costs, but how can you sell if those IT managers and CxOs start asking you questions such as: o Why should I invest in this new technology? o Why should I not just consolidate my systems traditionally, bung all web servers on one big fat server and create application pools, bung all the DBs into one and create multiple instances? o Why must I train my staff when I barely have cash to train them on apps? You know how it goes, these questions have never stopped coming, and in harder times it gets harder, we all know it. All these messages are being sent out to all employees across the globe. But... You can still sell....
REAL-TIME MARKET ANALYSIS & RESEARCH ON CLOUD COMPUTING, FINANCIAL MARKETS, VIRTUALIZATION, GLOBAL SOURCING, EMERGING TRENDS AND BUSINESS STRATEGIES