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Next Strategy Article: Successful Customer Loyalty Program



  • Who are my loyal customers?
  • Do I let them also stand behind the stalls so they can play the co-designers?
  • Do they get to be the hero?
  • Do they get to be our heros?
  • What kind of market segmentation should I focus on (age groups, classes, too many level, too few segmentation levels)


These (and more) are typical questions that any emerging and established firm might ask itself. We will try to examine what this can mean for Virtualization market. VMware has done some really cool things to keep its customer base happy and loyal.

Its like having customers truly feeling the friendship from the supplier, all marching together hand-in-hand. That is when loyalty begins to show!

Keep watching this space. I'll publish it within 3-4 days.

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