This is an interesting approach. And it really is a no-brainer. WHY? Because every startup has walked through that alley. They've gone through the "Client is the king", "The one's who are closest to the clients are the gurus" (Not some dry sales guys who have a target to meet). Problem is when your portfolio expands (and bloats in most cases, Microsoft is a perfect example of it. Look at products like Office, Windows etc) you start deconstructing the constructive and collaborative practices. Then you drop the sales and marketing staff to fend for themselves. They have to end up facing the harsh world. But it doesn't stop there. If you're looking for a job in a well established company and have tremendous skills and will power, don't expect the R&D division to be a haven. It is just about as far away from the customer. It is not Customer Centric anymore. They don't bond with the core customer group. They don't liase with the external
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