Skip to main content

So is Sun missing the Cloud boat?

TechCrunch

When Jonathan Schwartz took over the company, Sun was perceived as a major platform vendor with challenges in monetizing its resources. His strategy of marshalling the company’s assets and harnessing the viral nature of open source dynamics has maintained Sun’s relationships with developers, but nowhere has there been the kind of disruptive messaging around the cloud computing paradigm that Schwartz employed to such good effect in marketing Sun in the Web 2.0 phase.

By contrast, even Apple jumped aggressively into the conversation with MobileMe; Google, Amazon, Rackspace, even Dell with a URL grab not only had a message but extended it with price cuts, acquisitions, and social media product announcements. Schwartz, who came to the job with a refreshing understanding of the power of blogging, Web services, and open source, projected confidence that these tools and communities could be intertwined with Sun’s leadership in disruptive hardware design and systems synergy.

The Schwartz version of a Jobsian reality distortion field went this way: If you understand the inevitability of small pieces loosely joined, you can build an interactive swarm-like community that will pool community resources to solve problems before other competitors even start to hear about them from top-down IT hierarchy. This must have been the rationale behind supporting community efforts such as Startup and other Camps. And it certainly was at the heart of the MySQL acquisition, which suggested the use of the open source database vendor as a sales channel through the entrepreneurial radar of the startup community and its open source DNA.


and Ashlee, who's at NYT now:

Not surprisingly, he also sees Sun’s sagging share price as an opportunity.

“I think that makes us a screaming buy for investors that want to own a central part of the Internet,” he said. “I think for strong-willed and potentially strong-stomached investors there will be some exceptional buying opportunities out there. I don’t know which way our price is going right now, but I know there is a reason they call it a business cycle and not a business vector.”

Like a number of hardware makers, Sun is pushing the idea that smart, creative companies will buy new technology that helps them save costs now and prepares them to exit the downturn — there is an exit coming, right? — in fighting fashion.

But then again what else do you expect a hardware seller to say?
Funny thing is all these noises generated by bloggers and reporters are and should be seen as a warning or as word of caution. If things aren't happening, something is fundamentally wrong. With the faltering economy, one mustn't use that as an excuse for: "We'll these are bad times for all of us, so just wait a while".

The times are also great for many. You have got to sit in that boat!

TechCrunchIT and NYT

Comments

Popular posts from this blog

DeepLearningTrucker Part 1

Avastu Blog is migrating to IdeationCloud.com; 1st Jan 2009 live

YOU DON'T HAVE TO DO ANYTHING. WITHIN 2 SECONDS YOU WILL BE REDIRECTED TO THE NEW HOME OF AVASTU BLOG. PLEASE DO UPDATE AVASTU BLOG'S URL to : http://www.ideationcloud.com on your website.

I will send out emails personally to those who are using my link(s) on their sites.

Thanks much for your co-operation and hope you enjoy the new site and its cool new features :-)




Not like the site is unlive or something..on the contrary, its beginning to get a lot of attention already. Well most of the work is done, you don't have to worry about anything though:

What won't change

Links/Referrals: I will be redirecting the links (all links which you may have cross-posted) to IdeationCloud.com - so you don't have to do anything in all your posts and links. Although, I would urge however that you do change the permalinks, especially on your blogs etc yourselfThis blog is not going away anywhere but within a few months, I will consider discontinuing its usage. I won't obviously do …

Cloud Security: Eliminate humans from the "Information Supply Chain on the Web"

My upcoming article, part - 3 data center predictions for 2009, has a slideshot talking about the transition from the current age to the cloud computing age to eventually the ideation age- the age where you will have clouds that will emote but they will have no internal employees.

Biggest management disasters occur because internal folks are making a mess of the playground.

Om's blog is carrying an article about Cloud security and it is rather direct but also makes a lot of sense:

I don’t believe that clouds themselves will cause the security breaches and data theft they anticipate; in many ways, clouds will result in better security. Here’s why: Fewer humans –Most computer breaches are the result of human error; only 20-40 percent stem from technical malfunctions. Cloud operators that want to be profitable take humans out of the loop whenever possible.Better tools – Clouds can afford high-end data protection and security monitoring tools, as well as the experts to run them. I trust…