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Harrah Entertainment bets on Salesforce Cloud

Harrah's deployment of crucial business applications on Salesforce's platform is surely one of the biggest bets to date by a major enterprise on so-called cloud computing, an information technology architecture in which third party vendors deliver software to customers over the Internet.

Harrah's will rely on Force.com for applications, such as room reservations, that are directly linked to revenue generation. The applications will be used by agents based at casinos, at Harrah's 50 branch offices and by about 250 independent reps who work on behalf of the company.

Among other things, the new architecture will allow reps to make room requests over the Web and receive confirmations back within hours. Additionally, airline schedules will be integrated directly into Harrah's travel management system, which will make it easier for the casino operator to schedule travel for VIP guests.


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