Skip to main content

Salesforce takes Haagan Dazs to the Clouds is trying to expand on its already popular web-based CRM SaaS by launching an environment made for developers to create applications that can work in unison with its CRM software. As a forerunner for the service, the company has announced Haagen-Dazs as its first high-profile client.

Salesforce describes “” as a “platform-as-a-service,” in which developers can create applications that have nothing to do with CRM- that can all work together as a hosted platform for business users, according to InformationWeek. The customized features of the soon-to-be platform were originally created for Haagen-Dazs in 2005, two years before Salesforce formally announced in the first place.

Haagen-Dazs has been a long-time customer of Salesforce, and wanted to expand on the CRM features it was already using. Since the corporate side of Haagen-Dazs is made up primarily of franchisees, the company needed a customizable CRM that let it manage real estate leads and potential franchise owner leads from its website and other sources. When the company wanted to expand beyond this, Salesforce together with Reside, a Minneapolis-based software consulting firm, further customized the service to let Haagen-Dazs track franchise store openings, remodel dates, inspection results, and track the training status of new shop owners.

This combination and further development of Salesforce’s core CRM technology on behalf of Reside, was the birth of Salesforce has been looking for opportunities to expand its offerings while staying close to its roots of an all-inclusive CRM- offered as SaaS (Software-as-a-Service.) By rolling the CRM into other business applications, as well as throwing third-party developer creations into the mix, the idea of “Platform-as-a-service” (PaaS) might just work. It would be one of the many upcoming companies trying the new idea of “cloud computing.”


Popular posts from this blog

Redhot Future Of IT Part I :Marketing yourself as IT professional

I had promised about the "RedHot IT Future Series" and so we discuss here how you should market yourself EFFECTIVELY as an IT professional in this new (and dangerous) web age! Web is the place where you're a hero today and villain tomorrow. While there are lots of professionals who are active on the web, not all are enjoying a good reputation as they got "personal" with others and got into a cockfight. The passive IT professional has nothing to lose but nothing to gain at all!

I know "marketing" might seem as a greasy term but the idea is to have the truth about you out there. You know you're a good person and your family knows that you're really smart person but the rest of the world doesn't!

So the question is how do I market myself on the web as a true "nouveau IT professional". A guy who companies will be tempted to pick up the phone as say "Hey, we wanna talk with you. Can you fly over to Palo Alto (or Guatemala or Johan…

Redhot Future Of IT Part 2 :Virtualized Workplaces

Click on the title to hear what I have to say, alternatively click here to listen to what I have to say here.

So what is a virtualized workplace? Does it mean it does not exist? That it's virtual? Well in a certain way YES. This is where the future of our workplace is going to be. Well it is already a reality in some countries.

OK lets start by asking ourselves these questions:
Do you really bond with your colleagues? (think Team cohesiveness)
Do you spend great amount of hours talking about great things that you will do together? (think collaboration)
Do you really feel that you give 100% at work? (think effectiveness)
What do you really miss at your desk? (think personalization)
Is your desk comfortable enough? (Again think optimizing personalization, OK you have done your best to make it your place)Does it really matter to your employer that you are there for him/her? (think commitment)
Or do you get micromanaged over petty issues? (think mismanagement)
Do you see your employees perfor…

A Collection of Threnodies : Part 1

Whale Fall

Dress me up in my new threads
clasp my greasy palms
grease my hair
I'm ready for the fall

Watch at all the decadence
watching the avalanche
I'm slipping down
losing my buoyancy

What's become of us
where have we come
this far, this close
close to the doors

I hear them, sublimal chants
I'm on the run
I race through the human sea
I am the king!

I'm the slave
to my own undoings
I'm the jester in my courtyard
We jest as we run

We're strolling on that thin rope
we grope as we rope
we're true heros
we're the survivors

we're the scavengers
we're the friends
we're the lovers
we're the unbred

Soon awaiting the fall
we're lurking on us
we're osedaxing us
we're soon going to be done
we'll soon be arrested

*osedax(bone devourer, newly discovered marine genus) feeds on a fallen(sunken) whale carcass(which is also called a whale fall). Read more here