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Salesforce takes Haagan Dazs to the Clouds

Salesforce.com is trying to expand on its already popular web-based CRM SaaS by launching Force.com- an environment made for developers to create applications that can work in unison with its CRM software. As a forerunner for the service, the company has announced Haagen-Dazs as its first high-profile client.

Salesforce describes “Force.com” as a “platform-as-a-service,” in which developers can create applications that have nothing to do with CRM- that can all work together as a hosted platform for business users, according to InformationWeek. The customized features of the soon-to-be force.com platform were originally created for Haagen-Dazs in 2005, two years before Salesforce formally announced Force.com in the first place.

Haagen-Dazs has been a long-time customer of Salesforce, and wanted to expand on the CRM features it was already using. Since the corporate side of Haagen-Dazs is made up primarily of franchisees, the company needed a customizable CRM that let it manage real estate leads and potential franchise owner leads from its website and other sources. When the company wanted to expand beyond this, Salesforce together with Reside, a Minneapolis-based software consulting firm, further customized the service to let Haagen-Dazs track franchise store openings, remodel dates, inspection results, and track the training status of new shop owners.

This combination and further development of Salesforce’s core CRM technology on behalf of Reside, was the birth of Force.com. Salesforce has been looking for opportunities to expand its offerings while staying close to its roots of an all-inclusive CRM- offered as SaaS (Software-as-a-Service.) By rolling the CRM into other business applications, as well as throwing third-party developer creations into the mix, the idea of “Platform-as-a-service” (PaaS) might just work. It would be one of the many upcoming companies trying the new idea of “cloud computing.”

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Whale Fall
-----------------

Dress me up in my new threads
clasp my greasy palms
grease my hair
I'm ready for the fall


Watch at all the decadence
watching the avalanche
I'm slipping down
losing my buoyancy


What's become of us
where have we come
this far, this close
close to the doors


I hear them, sublimal chants
I'm on the run
I race through the human sea
I am the king!


I'm the slave
to my own undoings
I'm the jester in my courtyard
We jest as we run


We're strolling on that thin rope
we grope as we rope
we're true heros
we're the survivors


we're the scavengers
we're the friends
we're the lovers
we're the unbred


Soon awaiting the fall
we're lurking on us
we're osedaxing us
we're soon going to be done
we'll soon be arrested




*osedax(bone devourer, newly discovered marine genus) feeds on a fallen(sunken) whale carcass(which is also called a whale fall). Read more here