"We first designed the product specifically for streaming media and for static media. We've got a company called Snapfish, and they have over 5 billion online images. We were kind of thinking of them when we designed it, and it wouldn't take much to go from static to streaming media, and it actually works really well for that," Haberkorn said.
But as HP has started to show the ExDS to potential customers, more ways of using it have come to light, including oil and gas companies that want to use it for seismic research. But in the end, many industries are thinking of ways to handle fast data growth.
Most likely companies that are interested in the new system have already looked at their old kind of storage, but have found it too expensive, that it takes up too much space or uses too much power for what they want to do, according to Haberkorn.
"Maybe they want to start an online backup service or start saving their customer's videos, or their snapshots themselves -- traditional storage doesn't allow them to reach the right economies in order to make that viable," Haberkorn said.
The system will cost less than $2 per gigabyte or $2,000 per terabyte. "That includes everything, so it includes the software, the hardware, the infrastructure, the cabinets, all the installation and all the services," Haberkorn said.
HP has tried to make it as easy as possible to manage. "We can install this in hours, and the customers can then install the storage and the compute power themselves," he said.