According to HP (Shane, the CSO's blog), the five trends to watch are:
As we move from the desktop model to the cloud and a world where everything will be delivered as a service, there are five trends that we at HP believe are worth paying close attention to:
- The digital world will converge with the physical world: Back in 1995, the mantra was, “Everything is virtual. Geography is irrelevant.” But from now on, factors such as your physical location mean a lot. Cloud services will be increasingly aware of the context you’re in, right down to details such as the time, the weather, where you’re headed, and which friends or business colleagues happen to be present nearby.
- The era of device-centric computing is over. Connectivity-centric computing will take center-stage: People often ask, “When am I going to get that one device that does everything I can imagine?” Flip that equation on its head. What you really want is the ability to use any number of devices, and have them all provide easy access to the services and content you care about. Devices will continue to play an important role, but in the next phase they become interchangeable — and the cloud services become the focal point.
- Publishing will be democratized. A global Internet population of 1.2 billion people now has the tools to produce everything from books and magazines to music and videos. This represents a massive disruption of old publishing models. People will soon have the ability to print on demand any book ever published. The concept of “out of print” will be a thing of the past. Similarly, warehouses of physical inventory in the publishing world will no longer be necessary.
- Crowd-sourcing is going mainstream and will change the rules of the game forever. Fortune 50 companies will access top talent on a global basis via the Internet, saving millions of dollars in professional services, from occupations as diverse as accountants, advertising experts, attorneys, and engineers. Reputation systems will lower the risks involved by exposing the poor performers. One example of this shift to crowd sourcing is HP’s Logoworks service, which is transforming the graphics design industry.
- Enterprises will use radically different tools to make key business decisions, including systems to accurately predict the future. A merger is taking place between the structured data that fuels business intelligence and the unstructured data of the web. This combination represents a kind of Holy Grail that will advance the state of the art in business intelligence. At the same time, market-based systems that enable you to accurately predict the future will become common practice in the enterprise.