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Cloud Acquisitions: Salesforce swallows inStranet




SAN FRANCISCO - August 20, 2008 - Salesforce.com [NYSE: CRM], the market and technology leader in Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS), today announced the acquisition of InStranet, the leading provider of knowledge management technology for business to consumer (B2C) call centers. The acquisition brings powerful knowledge base Dimensions technology to Salesforce CRM Customer Service & Support, enabling customers and call center agents around the world to quickly find the answer they need, the first time. The addition of this game-changing technology and approximately 350,000 global call center agents aggressively accelerates the momentum of Salesforce CRM Customer Service & Support in the growing customer service and support market, which is currently estimated at $3.4 billion by Gartner (Gartner, Market Trends: CRM Software, Worldwide, 2007-2012, March 31, 2008).

"I'd like to welcome the InStranet team to salesforce.com," said Marc Benioff, chairman and CEO at salesforce.com. "We're excited to add this unmatched technology to our SaaS applications and Force.com platform. Not only will it make our service and support offering stronger for our customers and further their success, but it will help catapult our growth in the customer service and support space."

"Delivering our technology as a service had become a key focus for us due to strong interest from our customers," said Alex Dayon, founder and CEO of InStranet. "This is an exciting opportunity for all of us at InStranet, and will be a huge leap forward for the SaaS market."

"This acquisition gives Salesforce CRM Customer Service & Support unique technology that provides a better approach to knowledge base management," said Sheryl Kingstone, director, Enterprise Research at Yankee Group. "And the timing is ripe - companies have been asking for a better way to organize their corporate knowledge to serve customers, and this acquisition will help salesforce.com differentiate itself from the competition."


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Whale Fall
-----------------

Dress me up in my new threads
clasp my greasy palms
grease my hair
I'm ready for the fall


Watch at all the decadence
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