Skip to main content

Diane Greene Interviewed: Co-operate and Compete?

Where Ms Greene differs from the old school of high-tech bosses is how she sees the interplay between competition and co-operation. “I grew up playing Monopoly and Risk,” she says. “You have to collaborate to win these games—and compete when it is time to compete. But if you compete and break somebody’s trust you are going to lose the next time.” Maintaining trust means always being clear about what you are doing, she says, particularly since many of her firm’s partners are also rivals. What is more, Ms Greene argues, “With the internet, you can compete more effectively by being open.” When Microsoft tried to restrict how VMware’s customers could use its software with Windows, for instance, customers complained publicly and helped VMware prepare a white paper about Microsoft’s licensing practices that was posted online—after which the software giant relented.

Sadly, being open and playing nice has often been a recipe for losing against Microsoft. Even within VMware, some people observe that the co-operative approach often boils down to waffling. Others worry that VMware has not yet decided what game it is playing. Ms Greene’s plans for VMware do not sound terribly ambitious. In a nutshell, the company wants to turn virtual machines into “containers” for software and data. Firms can assign quality-of-service and security requirements to these software containers, and have them run wherever they want, be it on their premises or out in a computing “cloud”.

One thing is for sure: It is time to do one or the other

The Economist


  1. "One thing is for sure: It is time to do one or the other" -

    really? what makes you think VMW has to go one way or another? just because things were "done that way"? maybe this hybrid approach could work. lets not come to any conclusion already.

  2. Yeah really! You wanna know why?

    Because it just work work in VMW's case, maybe 10 years down the line, it might but as of now it won't. There have been good host-complementer relationships in the past, which have culminated in either acquisitions or cling-on scenarios.

    Eventually people buy from people and I can tell you, VMW must exercise a lot of caution of attempting to do both. In a case of a typically "moderate" firm, it may have worked. VMware is far from moderate in its approach and it will have to watch out before try do strike a co-operate and compete pose. Monopoly is a game, real world is different.

    This hybrid approach will not work if it comes to VMW and Microsoft. Their leadership, strategy and future directions are totally different.


Post a Comment

Popular posts from this blog

DeepLearningTrucker Part 1

Avastu Blog is migrating to; 1st Jan 2009 live


I will send out emails personally to those who are using my link(s) on their sites.

Thanks much for your co-operation and hope you enjoy the new site and its cool new features :-)

Not like the site is unlive or something..on the contrary, its beginning to get a lot of attention already. Well most of the work is done, you don't have to worry about anything though:

What won't change

Links/Referrals: I will be redirecting the links (all links which you may have cross-posted) to - so you don't have to do anything in all your posts and links. Although, I would urge however that you do change the permalinks, especially on your blogs etc yourselfThis blog is not going away anywhere but within a few months, I will consider discontinuing its usage. I won't obviously do …

Cloud Security: Eliminate humans from the "Information Supply Chain on the Web"

My upcoming article, part - 3 data center predictions for 2009, has a slideshot talking about the transition from the current age to the cloud computing age to eventually the ideation age- the age where you will have clouds that will emote but they will have no internal employees.

Biggest management disasters occur because internal folks are making a mess of the playground.

Om's blog is carrying an article about Cloud security and it is rather direct but also makes a lot of sense:

I don’t believe that clouds themselves will cause the security breaches and data theft they anticipate; in many ways, clouds will result in better security. Here’s why: Fewer humans –Most computer breaches are the result of human error; only 20-40 percent stem from technical malfunctions. Cloud operators that want to be profitable take humans out of the loop whenever possible.Better tools – Clouds can afford high-end data protection and security monitoring tools, as well as the experts to run them. I trust…