Tech Data (NSDQ:TECD)'s Pete Peterson was so intent on signing VMware to a distribution agreement that the senior vice president and general manager of Advanced Infrastructure Solutions did something he's never done before: he got certified.
Peterson is now one of 200 Tech Data employees certified as a VMware Sales Professional (VSP), according to the company. It's his first official certification.
"When we were recruiting them, I said we'd pull out all the stops, that we'd do everything we could to get to 200," Peterson said with a laugh. "But the way I looked at it, the best way is to lead by example. Now we say if Pete can do it, why can't you?"
Tech Data joins Avnet, Arrow Electronics, Ingram Micro Inc. and Lifeboat Distribution as VMware distributors in the U.S.