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Rackspace changes strategy; Unveils new corporate identity with logo

Got this from our webpitr folks:

London - January 22, 2008 - Rackspace (www.rackspace.co.uk) today
announced its new corporate identity reflecting its shift into IT
hosting. As more organisations transition from purchasing in-house
computing assets to leveraging service providers, Rackspace now offers a
suite of hosted IT services that are more reliable and provide better
value, including virtualisation, hosted mail, custom application
support, back-end IT and storage.

"Fanatical Support(r), our business philosophy, has been central to our
managed hosting success for the past nine years and will continue to
propel us as we expand our offering. Our new services will complement
our existing portfolio allowing customers to easily offload more and
more IT functions, and our new identity reflects this approach," said
Doug Loewe, Managing Director, Rackspace EMEA.

The newly-launched name, Rackspace, drops the "Managed Hosting"
terminology, signifying Rackspace's new breadth of hosted IT services
supporting companies of all sizes. The new logo incorporates Rackspace's
popular "FANATIGUY(tm)" icon, which better reflects Rackspace's
people-centric culture and award-winning Fanatical Support, and
highlights the company's transition from servers to services.

In addition to Rackspace's traditional managed hosting offering, its
portfolio companies also complement the new strategy, including:

* Mosso(r), the Rackspace virtual cloud computing brand
* Mailtrust(tm), the Rackspace business-class hosted email brand

Today, Rackspace is one of Europe's most successful and fastest growing
IT hosting companies. The company has consistently been recognised for
its excellence in service and innovation. Rackspace was the winner of
the Advanced Infrastructure Solutions, Hosting Solutions Partner of the
Year, in the annual Microsoft Certified Partner Awards 2007. Rackspace
was also ranked in the top 50 places to work in the UK in the 2007.


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