But as the virtualization market heats up, SWsoft wants to step out of the long shadow cast by its closest rival, VMware Inc.
On Wednesday, the company announced it will drop the SWsoft name in favor of its youngest but fastest-rising division, Parallels Inc.
Moreover, while the company plans to continue developing and marketing its desktop and server virtualization software, the company-formerly-known-as-SWsoft also plans to start emphasizing its management and automation software -- already popular among hosting providers -- towards mainstream enterprises.
For instance, SWsoft's software already offers collaborative management features to the hosting market that allow multiple parties -- everyone from the service provider to the reseller to the customer IT administrator -- to manage a given application.a
Typical case of identity crisis, eh?
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