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Forbes 25 Web Celebs: Do you want to be a Celeb or a pro blogger?

Forbes recently announced its best chosen Web Celebs for 2007. But be warned not every area they operate on is what it will be. Value-add is a totally different story and viewership is another story altogether.

For instance this top blogger, clicks photos and is a gossip-mongrel ;-), and his viewership could be a layer that may not have any significant impact on the US economy. But hey, we want gossip news, right?

"[PerezHilton.com] has a really loyal fan base," says Heather Dougherty, director of research for Internet measurement company Hitwise. Ninety-one percent of Hilton's traffic is returning visitors. Those readers also include key demographics: 73% of the readers are women, and 71% are under the age of 35. Hitwise tracks 17 sites that fall into the category of celebrity news, says Dougherty, and in that category, Perez has 46% of the market share. His biggest competitor, Egotastic, has only 8%.


Some, however, have good stuff to tell. I like Mike's and Om's blogs, although lately they are not really that fun to read anymore as they just carry news! So where is the v alue-add, sure they are growing and are getting popular, and I'm sure all those adverts are fetching them dollars.

But most of the bloggers in the list are "Rant Drag Queens", an employee who obviously didn't say good stuff about her employer , gets fired, gets a blog. So she gets viewership and she has her business. Same applies to the fake steve, the Forbes guy.

I know, you really get warm feeling to see all those thousands of lost souls waking up early in the morning and reading if brad pitt was filmed naked, but which world are we talking about. This is just a new platform, paper-less gossip media.

Don't get me wrong here, I am sure that they are really "on to something", they really are. They have a mission, all of them. And there are a few out in that list who are into professional blogging, its just that I fear that they are attracting the a different kind of audience.

What kind of blogger are you: Real or a media-slut?

Forbe's list here.

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