The "day-in-the-life" scenario at Cashman prior to DataCore was one in which those in charge of IT infrastructure saw that things were growing too large for the data pool and knew that there was a need to re-allocate some storage that was going unused on any given machine to other machines. The tipping point for the SANmelody selection came after the company had investigated using a VMware ESX server environment. "While researching how to go with ESX, we started looking at storage area networks (SANs)," said Amira. "When doing so, we realized that all the storage area network products we were exposed to were products you had to buy from scratch -- at a cost of, on average, $40,000 for 10 terabytes." With one-hundred terabytes of direct attached storage that he was not looking to replace (just better utilize), Amira and his team wanted to go with something that supported VMware and a VMotion environment. It was then that they started looking into iSCSI storage solutions and software iSCSI targets.
"We started our search the good old-fashioned way, through Google," said Amira. "After doing research, I came across a number of trusted reviews, written by individuals I know, which convinced me that DataCore was far more prolific than I had previously been aware," added Amira. According to Amira, a summary of key reasons for purchasing SANmelody includes -- better utilization of the 100 terabytes of storage that Cashman Photo Enterprises already maintains, a significantly better price/performance compared with any other SAN solution and the fact that the solution is well proven in the marketplace to work with VMware ESX environments.