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What to expect ahead of VMWorld?

One week from today, and possible over the coming weekend, we should start seeing many more companies announce "Partnering with VMware" or "Supplying VMware" or "Strikes key partners for virtualization" and the like. Next week from September 11 to September 13 is the VMWORLD 2007 Conference at the Moscone Center in San Francisco, and the roster is a Who's Who in Techland. There is also a Technology Day symposium ahead of it.

Keynote speakers here will be from such tech heavyweights as John Chambers of Cisco Systems (CSCO), Patrick Gelsinger of Intel Corp. (INTC), and Hector Ruiz of Advanced Micro (AMD). Other sponsors are major tech giants like Dell (DELL), H-P (HPQ), NEC, IBM (IBM), and of course the parent EMC (EMC).

Network Appliances (NTAP) is also a sponsor, and it already issued its press release to signal its involvement.

Some of the gold sponsors that are not quite as prominent are BEA Systems (BEAS), Brocade (BRCD), EDS (EDS), Emulex (ELX), Sun Microsystems (JAVA). Further down the list of sponsors and exhibitors are BMC Software (BMC), Avocent (AVCT), CA (CA), Citrix Systems (CTXS) (which also recently made a virtualization buyout of XenSource), Novell (NOVL), Patni Computer Systems Ltd. (PTI), QLogic (QLGC), Microsoft (MSFT), Symantec (SYMC), and more.

What is interesting is that this virtualization conference includes almost all of VMware's key competitors. So they are not blocking out competitors, at least not this year. For whatever it is worth, there are many overlaps out there in what would be deemed partners and competitors. It has XenSource, Microsoft, Symantec, and others.


Well they aren't blocking because they also know that none of these competitors are a potential threat to VMware. Next year , we might see a different scenario.

Read on...

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