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VMworld is VMware's "Next Mothership" , strategically !

VMware is smart enough to invite all the competitors to its VMworld. why? Don't you get it!?!

"You're virtually there," punned a sign by the escalator. A company offered bumper stickers: "I brake for virtualization."

Such are the gimmicks at VMworld, a three-day conference that opened Tuesday at San Francisco's Moscone Convention Center. Think of it as the Burning Man of "virtualization," an esoteric software field that has rapidly bloomed into a full-fledged industry, involving both powerhouse companies like Microsoft, Hewlett-Packard and Intel as well as a fresh crop of start-ups.

Founded four years by VMware, the Palo Alto-based pioneer of virtualization, VMworld's progress illustrates the virtualization phenomenon.

The first VMworld, held in San Diego in 2004, attracted 1,400 participants from major companies, start-ups, government agencies and universities. By 2006, attendance had swelled to 6,700. This year the event drew nearly 11,000 participants, with booths from more than 200 companies. Press registration showed just over 100 journalists from 17 countries, said VMware spokesman Greg Eden.


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