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VMworld is VMware's "Next Mothership" , strategically !

VMware is smart enough to invite all the competitors to its VMworld. why? Don't you get it!?!

"You're virtually there," punned a sign by the escalator. A company offered bumper stickers: "I brake for virtualization."

Such are the gimmicks at VMworld, a three-day conference that opened Tuesday at San Francisco's Moscone Convention Center. Think of it as the Burning Man of "virtualization," an esoteric software field that has rapidly bloomed into a full-fledged industry, involving both powerhouse companies like Microsoft, Hewlett-Packard and Intel as well as a fresh crop of start-ups.

Founded four years by VMware, the Palo Alto-based pioneer of virtualization, VMworld's progress illustrates the virtualization phenomenon.

The first VMworld, held in San Diego in 2004, attracted 1,400 participants from major companies, start-ups, government agencies and universities. By 2006, attendance had swelled to 6,700. This year the event drew nearly 11,000 participants, with booths from more than 200 companies. Press registration showed just over 100 journalists from 17 countries, said VMware spokesman Greg Eden.


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A Collection of Threnodies : Part 1

Whale Fall
-----------------

Dress me up in my new threads
clasp my greasy palms
grease my hair
I'm ready for the fall


Watch at all the decadence
watching the avalanche
I'm slipping down
losing my buoyancy


What's become of us
where have we come
this far, this close
close to the doors


I hear them, sublimal chants
I'm on the run
I race through the human sea
I am the king!


I'm the slave
to my own undoings
I'm the jester in my courtyard
We jest as we run


We're strolling on that thin rope
we grope as we rope
we're true heros
we're the survivors


we're the scavengers
we're the friends
we're the lovers
we're the unbred


Soon awaiting the fall
we're lurking on us
we're osedaxing us
we're soon going to be done
we'll soon be arrested




*osedax(bone devourer, newly discovered marine genus) feeds on a fallen(sunken) whale carcass(which is also called a whale fall). Read more here