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Marathon gets the "Best of VMworld award"; CEO thrilled about VMworld developments

"It was a little surprising, but welcome," said Marathon CEO Gary Phillips of the award. His company was happy to accept the TechTarget-sponsored award in the New Technology category, though Marathon "has been shipping a product since January 2004 based on a virtualization architecture," he said.

"We're able to provide continuous availability, in such a way that it's transparent to the application, and everything's automated so it installs in hours. A good portion of our customers are SMBs, so they're very compelled by the fact that it's plug and play," said Phillips, who described his partner base as "100 percent channel."

Marathon has about 150 channel partners, with that number breaking down about 50-50 between system builders and system integrators, Phillips said.

Key Information Systems has built a successful partnership with Marathon, said Pete Elliot, VP of marketing at the Woodland Hills, Calif.-based system integrator.

"Our pedigree is availability, keeping systems up and running. We take hardware and software and makes it work for companies. We take products like Marathon and bundle them with an HP or IBM component and make them work," said Elliot, whose company is an IBM Premier Business Partner.

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