Well thats what I see here.
As for indifference...
According to the latest information from Forrester Research, there has been a growth in the number of European companies that are aware of virtualisation, from 62 percent in 2005 to 78 percent last year. There is also a significant growth in disinterest, with 27 percent of European organisations saying they are not interested in virtualisation compared to 16 percent in 2005.
I just have a few words for all of them. In many cases its not only disinterest but laziness. and also nto to forget that this is not new. US always is the driver, Europe moves in slower. What I think and should also happen is to take the interest to Asia, Africa and South America. Virtualization is going to be commoditized. We should also not forget European companies commit heavily to Microsoft and hardware vendors like HP. Although it amazes me to see a deployment of MS Virtual Server rise to 11%. Is it in Production? I doubt that. And HP, IBM , are they mainframe virtualization technologies?
But still, I agree that European market has to wake up and start responding adequately and timely to the market developments. US market is pretty agile and responds quickly to breakthrough and proven technolgies. European market has had the reputation of moving slow with their legacy infrastructure. Its just a culture issue. This economist article also tries to analyze some issues as to why European economies seem to lag behind.
But he also points to cultural differences that might impede Europe’s growth even if those regulatory barriers are swept away: workers in Europe’s big economies are less likely to regard the opportunity for innovation, autonomy and interesting work as vital components of a job.
I think VMware ought to start looking at European markets with a special attention to start-ups. This will also apply to Asia, Africa and S. America.
Also it partly has to blame to the numerous offerings that is leaving customers confused. Awareness is also a big issue too. There ought to be serious discussion forums that lay a deep emphasis on management and performance issues.
And remember, go for the SMB! See ZDnet's report.
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