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Sun: Increasing demand needs brutal efficiency!



And even brasher,"rock hard effectivity"! Efficiency has been the slogan for the organizationalists! Love thy colleague, no problemas if things don't work out, tomorrow is another day. But if your clients are not responding to your "conventional marketing" and are responding faster to the new kid on the block whose pitch is pretty much at the whims of the client/customer using a highly adaptable "aspirational marketing strategy", then I wonder what message are you going to take back to your share holders and investors. I mean you bosses ;)

So what is it like being brutally efficient? Solid and robust flexibility! We all need that as customers. That was also apparently the hot topic at the SAS (Sun Analyst Summit) 2007. Forget paradigm shift , its just plain old tectonic shift. Adapt or disappear in that gaping hole. Thats the message.

It's hard to argue with Sun's view of where computing is heading, although "brutal" efficiency sounds like a torturous path as opposed to say, "extreme" efficiency. The issue for Sun is whether the company will be able to intercept the insatiable demand for compute power with what is basically utility computing infrastructure.

In his presentation, Papadopoulos submitted that most enterprises are over-served by Moore's Law. Consolidation, virtualization and more power efficient components are the dominant activities as enterprises try to reduce costs for core applications and services.


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