Everyone wants a piece of Virtualization. Hardware vendor, Software vendors, Virtualization vendors, heck for all you know my wife's grandma would have invested in Virtualization is someway I don't know of. This $ 20 Billion market is bound to grow and a lot of parties are expanding their claws with their offerings rather aggresively. IBM, HP, Dell, Sun, Apple etc are all into it in some way. Some ared doing it more aggresively than the others but they are have shown the strategic intent and they all will strike, thats for sure.
Virtualization service providers have some solid stats to help their cause. Enterprise servers are generally considered to be under-utilized, at only about 30 percent capacity on average, according to IDC. Virtualization consolidates servers into a far more efficient system, helping to ease the costs associated with managing what many companies now call "server sprawl."
About $140 billion worth of server assets go un-utilized every year, said IDC analyst Michelle Bailey at HP's virtualization briefing.
HP does in its own way, calling it "HP Virtualization Assessment Services". It could have plainly called it TCO calculations. Anyways its a new consultancy package.
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