Monday, July 10, 2006

MarketBusting breakthrough strategies: And where can VMware fit into all this?




Well since I'm all tamed with the backache (its getting a lot better though and I'm already taking walks etc) and am settled in my bed with laptop, I had all the time and a lot on my mind. What I'm going to talk about here is certain marketbusting and extraordinary marketing strategies to win terrain at massive speeds. You know kick ass stuff. The stuff that puts you in a league of pioneers.

I remember back in 95 when I flew home from Singapore to Delhi, my parent picked me up at the airport. I was looking at all the new developments in the area. My dad said: "Yeah, a lot has changed". I replied wryly :" Expansion is the law of the universe". Well but it indeed comes at a cost. Bigger and sometimes smaller but smarter stars, galaxies expand at the cost of others. Well a smart executive knows that having the cannibal in the house is a necessary evil (we won't get too much into the product cannibalism here though). Anyways sometimes expansion has to be forced. Forced with new evolving strategies.


We'll talk about stuff like:

  • Worldwide tours*
  • Bootlegs*
The whole idea is to hone the transformation process. Meaning here you will transform (existing) customer experience and overwhelm new customers with the continuously transforming (optimized user experience) product offerings. Being a market leader it is hard to do comparisons as you lead the pack. And here understanding the industry dynamics is crucial.

What is more crucial is cash! You must thrive to continuously improving yours and your customers cash influx. Companies need to see quick and fast cash flow/growth. Help them help you accelerate this collective cash influx.

So watch out for the "Marketbusting Series".

* Yep, It seems like a Rock tour. Well if your products need to rock, you need to adapt similar strategies to stay in business.

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