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MarketBusting breakthrough strategies: And where can VMware fit into all this?



Well since I'm all tamed with the backache (its getting a lot better though and I'm already taking walks etc) and am settled in my bed with laptop, I had all the time and a lot on my mind. What I'm going to talk about here is certain marketbusting and extraordinary marketing strategies to win terrain at massive speeds. You know kick ass stuff. The stuff that puts you in a league of pioneers.

I remember back in 95 when I flew home from Singapore to Delhi, my parent picked me up at the airport. I was looking at all the new developments in the area. My dad said: "Yeah, a lot has changed". I replied wryly :" Expansion is the law of the universe". Well but it indeed comes at a cost. Bigger and sometimes smaller but smarter stars, galaxies expand at the cost of others. Well a smart executive knows that having the cannibal in the house is a necessary evil (we won't get too much into the product cannibalism here though). Anyways sometimes expansion has to be forced. Forced with new evolving strategies.


We'll talk about stuff like:
  • Worldwide tours*
  • Bootlegs*
The whole idea is to hone the transformation process. Meaning here you will transform (existing) customer experience and overwhelm new customers with the continuously transforming (optimized user experience) product offerings. Being a market leader it is hard to do comparisons as you lead the pack. And here understanding the industry dynamics is crucial.

What is more crucial is cash! You must thrive to continuously improving yours and your customers cash influx. Companies need to see quick and fast cash flow/growth. Help them help you accelerate this collective cash influx.

So watch out for the "Marketbusting Series".

* Yep, It seems like a Rock tour. Well if your products need to rock, you need to adapt similar strategies to stay in business.

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A Collection of Threnodies : Part 1

Whale Fall
-----------------

Dress me up in my new threads
clasp my greasy palms
grease my hair
I'm ready for the fall


Watch at all the decadence
watching the avalanche
I'm slipping down
losing my buoyancy


What's become of us
where have we come
this far, this close
close to the doors


I hear them, sublimal chants
I'm on the run
I race through the human sea
I am the king!


I'm the slave
to my own undoings
I'm the jester in my courtyard
We jest as we run


We're strolling on that thin rope
we grope as we rope
we're true heros
we're the survivors


we're the scavengers
we're the friends
we're the lovers
we're the unbred


Soon awaiting the fall
we're lurking on us
we're osedaxing us
we're soon going to be done
we'll soon be arrested




*osedax(bone devourer, newly discovered marine genus) feeds on a fallen(sunken) whale carcass(which is also called a whale fall). Read more here