Skip to main content

MarketBusting breakthrough strategies: And where can VMware fit into all this?



Well since I'm all tamed with the backache (its getting a lot better though and I'm already taking walks etc) and am settled in my bed with laptop, I had all the time and a lot on my mind. What I'm going to talk about here is certain marketbusting and extraordinary marketing strategies to win terrain at massive speeds. You know kick ass stuff. The stuff that puts you in a league of pioneers.

I remember back in 95 when I flew home from Singapore to Delhi, my parent picked me up at the airport. I was looking at all the new developments in the area. My dad said: "Yeah, a lot has changed". I replied wryly :" Expansion is the law of the universe". Well but it indeed comes at a cost. Bigger and sometimes smaller but smarter stars, galaxies expand at the cost of others. Well a smart executive knows that having the cannibal in the house is a necessary evil (we won't get too much into the product cannibalism here though). Anyways sometimes expansion has to be forced. Forced with new evolving strategies.


We'll talk about stuff like:
  • Worldwide tours*
  • Bootlegs*
The whole idea is to hone the transformation process. Meaning here you will transform (existing) customer experience and overwhelm new customers with the continuously transforming (optimized user experience) product offerings. Being a market leader it is hard to do comparisons as you lead the pack. And here understanding the industry dynamics is crucial.

What is more crucial is cash! You must thrive to continuously improving yours and your customers cash influx. Companies need to see quick and fast cash flow/growth. Help them help you accelerate this collective cash influx.

So watch out for the "Marketbusting Series".

* Yep, It seems like a Rock tour. Well if your products need to rock, you need to adapt similar strategies to stay in business.

Comments

Popular posts from this blog

Get Vyatta Virtual Appliance, now VMware certified!

We all know Vyatta, don't we?

Vyatta, the leader in Linux-based networking, today announced that its open-source networking software has received VMware Virtual Appliance Certification, thereby providing customers with a solution that has been optimized for a production-ready VMware environment. The company also announced it has joined the VMware Technology Alliance Partner (TAP) Program. As a member of TAP, Vyatta will offer its solutions via the TAP program website. With the Vyatta virtual appliance for VMware environments, organizations can now include Vyatta’s router, firewall and VPN functions as part of their virtualized infrastructure.

Vyatta combines enterprise-class routing and security capabilities into an integrated, reliable and commercially supported software solution, delivering twice the performance of proprietary network solutions at half the price. Running Vyatta software as virtual appliances gives customers many more options for scaling their data centers and cons…

3PAR adds native LDAP support to simplify administration

3PAR®, the leading global provider of utility storage, announced today native support for lightweight directory access protocol (LDAP). Support for LDAP enables centralized user authentication and authorization using a standard protocol for managing access to IT resources. With 3PAR’s support for LDAP, customers are able to now integrate 3PAR Utility Storage--a simple, cost-efficient, and massively scalable storage platform—with standard, open enterprise directory services. The result is simplified security administration with centralized access control and identity management.

“3PAR Utility Storage already provides us with a reliable, shared, and easy-to-use consolidated storage platform,” said Burzin Engineer, Vice President of Infrastructure Services at Shopzilla. "Now, with 3PAR support for LDAP, managing security commonly--across all our resources, including storage--is also simple and efficient.”

Press Release

DeepLearningTrucker Part 1