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Marketing Virtualization by teaching (telling the truth)!



I'm in talks with some training centers in the Netherlands on giving some custom made trainings on Oracle 10g R2 RAC on ESX/GSX Servers. I was planning to do that but did not have time to do it.

Anyways I was compelled to take this move (and the training center CEO was more than pleased) as I saw (I knew it anyways as I heard from a dear friend at Microsoft)that MOC (Microsoft Official Curriculum) includes a full fledged introduction to Virtual PC.

Imagine!!! There are a lot of training centers. In Holland I've been to CompuTrain, Global Knowledge (to name a few) and these guys have a large network. Lots of staff all around the country to be trained. And its MCSE 2003 season. (I'm myself following a MCSE 2003 track this week, besides other plans to do Java, RHCE....ummm lets not go into that) It always amazes me to see that only a fraction of courses are Oracle, Java, Linux, etc. 90% of the stuff is all ASP.NET, VB.NET, SQL Server 2000, 2005...loads of it!

And all those people work on Virtual PCs. Remember no matter what you say, this is the slow and easy way to ease in!

But its time to reconsider some strategies and don't forget some golden rules I lay out here:



  • Market the product by letting others in
  • Find the entry points (Training centers, Seminars, Discussion Forums, on the street, in the alley, anywhere)
  • Its about the truth
  • Its about hearing it from a true professional (Think attention to detail, performance, tests, running tools to demonstrate and complement the truth by proving it)
  • Follow up
  • Ask for honest opinions
  • Leave the idea/product in the hall and exit! (You will get a call)

Lets talk about it quickly on my audio blog. or just click on the title to play it in your browser. You can also drop in comments as mp3s.

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