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System Integrators Wakeup call: Ambitious Nebulas re-configures its strategy; goes into innovative solutions

Smaller and agile integrators are realizing that revamping their strategy and going for strategic solutions framework will help them ride the recession wave and may be the only way to go for a sustainable growth in this increasingly competitive market. If companies don't shed their older skin and adopt newer models, they face several challenges and are likely to suffer from the "S-Belly Innovation Cramp" (I will detail that out in a seperate strategy article) :

  1. Losing qualified professionals to competitors
  2. Losing value
  3. Losing themselves (eventually)

Ambitious integrator Nebulas has split into three divisions to shake off its specialist security image and
has renamed itself the Nebulas Solutions Group.

Although its core offering is security, the firm also covers other areas such as application acceleration and WAN optimisation, but these were being overlooked by customers, said managing director Nick Garlick.

“We finished the year at the end of March with 50 per cent growth. One of the challenges we have had as a business is the perception that we were focused solely on security ­ but 25 per cent of our business is application acceleration. We are also very strong in WAN optimisation and virtualisation.”

The new group will comprise Nebulas Security (data security, privacy and compliance), Nebulas Xcelerate (application acceleration) and Nebulas Virtualise (virtualisation).

Garlick stressed the different divisions were not about propelling the company into new product areas, but reinforced the company’s existing work in those areas.



Click here for the rest of the article and here to go and see also the Nebulas Solutions Group, that also includes Virtualization.
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