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Query 2.0 and Cloud Computing: special 'SQL' for unstructured data proposed

I have written about the Query 2.0 and Query 3.0 frameworks. I haven't had the time to do sketch that all out. I soon will. Read my predictions on Query if you need to read more on that. Google is the Query 1.0 leader. Microsoft is planning to up Google's old 1.0 plans with its $ 44 Bn acquisition of Yahoo, but I really wonder if that will help them. We have several newer players like Facebook, LinkedIn, all offering parts of the Query 2.0 architecture. You know who is already heading towards the Query 2.5 (if not already 3) Model? Yes, you guessed it right! Amazon!!! I was getting some warmth from their data centers when I saw that they were doing simple DB query, they offer simpler and easier means of offering you data or to say in the data terms "result sets". The key is simplification, we are seeing a simplification of infrastructure and true, Virtualization is helping us get there. But it will just disappear in the Q4Q Optimization , meaning Quest for Query Opti...