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IBM's CSR dream to become reality in China


With the Hong Kong SAR Government seeking a reduction in energy intensity of at least 25 percent by 20301, local business leaders are under increased pressure from stakeholders to employ green initiatives. At the same time, CEOs are planning to increase their corporate social responsibility (CSR) investments by 25 percent over the next three years2 as customers pay careful attention to their suppliers’ CSR profiles, including “green” initiatives. With the rising expectation that suppliers are socially responsible, and the increasing realization of the importance of energy efficiency, IBM’s comprehensive set of solutions are perfectly timed to meet market demand.

“Project Big Green reflects our commitment to the environment and to delivering energy efficient solutions to help our clients tackle the escalating energy and rental costs challenge in their data centers,” said Dominic Tong, General Manager, IBM China/Hong Kong Limited. “With a blend of hardware, software, technology and business consulting services, financing and R&D, we offer the industry’s most complete portfolio of green IT solutions that address businesses’ energy efficient needs.”

Building on the success of Project Big Green among clients, IBM announced a series of new offerings that ushers the Project into a new phase. Key highlights of the expanded portfolio include:

  • IBM Modular Data Centers: The new “mini-IBM” modular data centers are pre-configured building blocks for a green data center that can reduce energy consumption by as much as 50 percent while increasing computing capacity.
  • New Green Data Center Products and Services: New software for the industry-leading IBM SAN Volume Controller 4.3, and three new energy efficient services designed to help clients with data center storage and virtualization needs.
  • IBM Software for a Greener World: A broad set of software capabilities spanning the entire IBM software portfolio to help businesses achieve their green goals and optimize infrastructure and workloads for energy efficiency.
  • Carbon Tradeoff Modeler: Developed by IBM Research and IBM Global Business Services, this first-of-a-kind carbon management tool enables organizations to analyze and manage the impact of carbon dioxide (CO2) emissions on their supply chains. The tool allows organizations to understand the outcome of critical tradeoffs to make smarter energy choices and better economic decisions by optimizing on service levels, quality, cost, and CO2 emissions.
  • Financing to Go Green: Customized, all inclusive financial packages for energy efficient IT services, infrastructure and business transformation projects. The services enable clients to preserve cash flow for the duration of their green data center projects through a single, comprehensive package.


Press Release IBM
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