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Virtualization remains a tough sell

You can sell virtualization when:

  • People really need to consolidate. Really!
  • People don't know anything about it. (Not the ethical way to promote it, I know, but I'm just telling you how it is)
  • People don't fear virtualization
  • People don't spend too much time discussing over discussions, they lose focus amidst all the FUD
  • People don't let competitors confuse THEM while spreading FUD. note: Remember FUD spreaders don't necessarily have to come from within, they can be external elements
  • People really aren't afraid of change


One large financial services firm configured its own server, locked it down and delivered it to iQor to run. “And don’t touch it," the client ordered, according to Sabatelli.

“What I did in that instance was convert the physical box over to a virtual box without their knowledge," Sabatelli recounted during a VMware customer panel at the VMworld 2007 this week. “They came back later and asked, ’Is everything OK with the box?’"

Once the client was satisfied things were in order, Sabatelli confessed that he had converted the firm’s server to a virtual box. “And he said, 'It’s a what?’" Sabatelli recalled.

Such confusion is not uncommon.


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