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IBM targets rapid growth markets with strong virtualization focus

An important part of the new skills program will be certifications in three new enterprise data center disciplines -- virtualization and consolidation, business resiliency and green/energy efficiency. For example, certified IBM Business Partners will have the ability to measure the energy consumption of a data center before and after a project, providing clients with information to help them claim subsequent energy efficiency credits.

Once the program is established, there will be two unique specialty levels. Those who reach the highest level will be eligible for a number of marketing and sales benefits that could include funding for co-marketing activities, education, pre-sales assessments, pre-sales proposal development, as well as technical assistance. In addition, to better align other IBM programs to the New Enterprise Data Center opportunity, IBM has announced that the Business Partner Innovation Center program will be aligned with the new specialty program.


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