A release accompanying the announcement cited the online entertainment sector as one possible application, saying that "For example, if there is large demand for a show hosted by a particular site, it could dynamically 'hire' additional servers and services from other sites that are not being used."
Big Blue has been looking at cloud computing for more than ten years. It describes cloud computing as "the internet operating system for business". In November it announced "Blue Cloud" - various offerings aimed at simplifying management of corporate data centres.
At the time, it described the initiative as “as series of cloud computing offerings” which will allow data centres to behave “more like the internet by enabling computing across a distributed, globally accessible fabric of resources”.
I told you, the big blue is really up to something. Geez, who isn't these days.