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citrix to Channel Parnets: "Think like a strategist!"

"We know the value of services to our partners," said Al Monserrat, VP of worldwide channel and emerging product sales, in an interview from the conference in Orlando. About 1,500 executives and employees from Citrix's 4,500 resellers and another 300 people from the company's alliance partner companies are attending the three-day conference.

Citrix's message to its channel partners at the conference revolves around three points, Monserrat said: Sell Citrix's end-to-end software line as strategic components of their customers' IT infrastructures rather than as niche products; lead sales efforts with the high-value platinum version of those products; and increase their investment in Citrix-related resources such as sales and technical personnel.


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