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Storage: Dell is serious this time!

Storage is a bright spot for Dell, which is in the midst of a turnaround after sluggish sales and profit prompted founder Michael Dell to return to the chief executive's post almost a year ago. Storage is a key part of its strategy to boost growth. Dell last month said it would spend $1.4 billion for storage company EqualLogic to beef up its lineup.

"Storage is a fast-growing market segment; there is opportunity there," said Praveen Asthana, worldwide director of marketing for Dell. "It's a good area for us to focus on."

Storage sales rose 8% in Dell's most recent quarter, ended Nov. 2, which was the same as Dell's overall growth. But in the previous quarter storage revenue jumped 12%, to just 4% for the company overall.

Storage sales help Dell's lucrative server sales, says IDC analyst Brad Nisbet. Many corporate customers like to buy servers and storage from the same company. is carrying the article


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