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Diane Greene: The green lady now member of TNE

TNE = The New Establishment.

The boast is not mere corporate puffery. Because VMware’s technology allows a single server to handle a workload that once would have required many, it cuts energy consumption by as much as a factor of ten. Servers, which accounted for about 2 per cent of power consumption in the United States last year – as much as television sets – are a key target in the battle against global warming.

“Look at it this way,” Ms Greene says. “The average server produces 12.5 tonnes of CO2 a year – that’s every server. A car produces about 3.5.”

Such green credentials are, for Vanity Fair, pure TNE gold – and yet, for all this, Ms Greene simply does not strike one as a TNE type. In terms of executive power, she ranks alongside Larry Ellison, of Oracle, and Steve Ballmer, of Microsoft. But her manner is unlike that of her combative, bombastic alpha male peers.


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